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The initial question was whether the market in the DACH region was large enough to sell DNA analyses for dogs in large volumes. Within a few months, I created a market analysis, an MVP, and a modern online shop with an automated shipping process. Additionally, various social media campaigns and SEO techniques were implemented to boost interest in DNA analyses for dogs.

With this startup, we developed and manufactured the world’s first automatic toothbrush capable of brushing teeth in just 10 seconds. I began with prototyping and hardware development and created one of the most funded crowdfunding campaigns of all time (Kickstarter Campaign).